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Let’s Help Our Colleagues Who Refuse to Work in XML

April 20, 2017

“Looks cool, but couldn’t we just stick to what we have?”

“Being able to grab a piece of content like that would be nice, but I don’t have the time to learn this new tool.”

“Yes, I’d like to be able to publish a white paper using parts of your updated documentation, but all these tags and attributes? I don’t know…”

We have all heard these complaints. 

Since DITA XML became an open standard and DITA 1.0 was released in 2005, people have been trying to spread the use of modular and structured content beyond the traditional documentation department. Some have been successful, but many have been hitting a brick wall when they present XML templates and XML tools to Marketing and Development departments.

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Bot-Enabled Content?

December 14, 2016

This year at the LavaCon conference in Las Vegas, I followed some very exciting presentations about the very near future role of bots (software robot/intelligent agent) in our efforts to bring exactly the right piece of content to the right person, at the right time.

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It’s the Readers, Stupid!

November 17, 2016

A few years ago, I gave an interview about structured writing to a Swedish journalist. I talked (probably far too much) about consistency, modularity, content reuse and all the other goodies of structured writing.

She asked me, “But what about the writer? Isn’t it terribly boring, being all modular and consistent?”

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