This blog post is about your business processes, particularly those surrounding the ways your content is authored, managed, approved, and published. Think about the way those processes look today: the people involved, the tools you use, and finally the workflow, whether that’s an ad-hoc peer review or a highly formalized set of approval gates and feedback loops. What are some words that you might use to describe those processes today?

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Getting started with structured content management can be daunting: you’ve been tasked with completely overhauling your organization’s content strategy. There are so many things to consider that deciding where to begin can seem like one of your biggest challenges.

There are plenty of clichés appropriate to this situation: the journey of a thousand miles begins with a single step, don’t try to boil the ocean, and so on. By thinking about the project as a whole, it’s easy to become overwhelmed. 

In this article, I’ll give you some ideas for getting started in small, manageable steps, without ever losing sight of your vision.

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