A few years ago, I gave an interview about structured writing to a Swedish journalist. I talked (probably far too much) about consistency, modularity, content reuse and all the other goodies of structured writing.
She asked me, “But what about the writer? Isn’t it terribly boring, being all modular and consistent?”
My answer was – and still is – the following:
“When I am trying to make my new cable TV box work, manual in hand, desperately looking for the information I need – in that situation, nothing in the entire World concerns me less than how the writer felt when creating this manual!”