This blog post is about your business processes, particularly those surrounding the ways your content is authored, managed, approved, and published. Think about the way those processes look today: the people involved, the tools you use, and finally the workflow, whether that’s an ad-hoc peer review or a highly formalized set of approval gates and feedback loops. What are some words that you might use to describe those processes today?
A few years ago, I gave an interview about structured writing to a Swedish journalist. I talked (probably far too much) about consistency, modularity, content reuse and all the other goodies of structured writing.
She asked me, “But what about the writer? Isn’t it terribly boring, being all modular and consistent?”
My answer was – and still is – the following:
“When I am trying to make my new cable TV box work, manual in hand, desperately looking for the information I need – in that situation, nothing in the entire World concerns me less than how the writer felt when creating this manual!”