What is a Content Management Service (CMS)?

A content management service or CMS is an application that facilitates creating, editing and managing digital content. It allows you to have full control over your files and documents, as well as the options to publish, transform and reuse your information. In the end, it is all about getting the right content to the right place at the right time.

Companies take advantage of content management services to increase efficiency across their organization by connecting their business data to valuable content. In this blog entry, we will discuss the benefits of using the latest content management tools and explain why using a proper CMS can help your company.

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This blog post is about your business processes, particularly those surrounding the ways your content is authored, managed, approved, and published. Think about the way those processes look today: the people involved, the tools you use, and finally the workflow, whether that’s an ad-hoc peer review or a highly formalized set of approval gates and feedback loops. What are some words that you might use to describe those processes today?

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A few years ago, I gave an interview about structured writing to a Swedish journalist. I talked (probably far too much) about consistency, modularity, content reuse and all the other goodies of structured writing.

She asked me, “But what about the writer? Isn’t it terribly boring, being all modular and consistent?”

My answer was – and still is – the following:

“When I am trying to make my new cable TV box work, manual in hand, desperately looking for the information I need – in that situation, nothing in the entire World concerns me less than how the writer felt when creating this manual!”

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