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Steffen Frederiksen

Since 1989, Steffen Frederiksen has been working with the creation, management and distribution of structured, reusable business content.
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Recent Posts

Bot-Enabled Content?

December 14, 2016

This year at the LavaCon conference in Las Vegas, I followed some very exciting presentations about the very near future role of bots (software robot/intelligent agent) in our efforts to bring exactly the right piece of content to the right person, at the right time.

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It’s the Readers, Stupid!

November 17, 2016

A few years ago, I gave an interview about structured writing to a Swedish journalist. I talked (probably far too much) about consistency, modularity, content reuse and all the other goodies of structured writing.

She asked me, “But what about the writer? Isn’t it terribly boring, being all modular and consistent?”

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