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Steffen Frederiksen

Since 1989, Steffen Frederiksen has been working with the creation, management and distribution of structured, reusable business content.
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Recent Posts

Bot-Enabled Content?

December 14, 2016

This year at the LavaCon conference in Las Vegas, I followed some very exciting presentations about the very near future role of bots (software robot/intelligent agent) in our efforts to bring exactly the right piece of content to the right person, at the right time.

Current prominent bot examples are Microsoft’s Azure Bot Service and IBM’s Watson Virtual Agent.

Some excellent presentations also talked about the fact that bots need to have access to enormous amounts of rich, structured, modular content that is tagged with metadata. In other words, bots feed on rich structured content and they just cannot get enough of it.

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It’s the Readers, Stupid!

November 17, 2016

A few years ago, I gave an interview about structured writing to a Swedish journalist. I talked (probably far too much) about consistency, modularity, content reuse and all the other goodies of structured writing.

She asked me, “But what about the writer? Isn’t it terribly boring, being all modular and consistent?”

My answer was – and still is – the following:

“When I am trying to make my new cable TV box work, manual in hand, desperately looking for the information I need – in that situation, nothing in the entire World concerns me less than how the writer felt when creating this manual!”

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