“Looks cool, but couldn’t we just stick to what we have?”
“Being able to grab a piece of content like that would be nice, but I don’t have the time to learn this new tool.”
“Yes, I’d like to be able to publish a white paper using parts of your updated documentation, but all these tags and attributes? I don’t know…”
We have all heard these complaints.
Since DITA XML became an open standard and DITA 1.0 was released in 2005, people have been trying to spread the use of modular and structured content beyond the traditional documentation department. Some have been successful, but many have been hitting a brick wall when they present XML templates and XML tools to Marketing and Development departments.